Product Profile of Online Gaming
Microsoft Corporation has brought in an online console gaming and community service under the brand name Xbox LIVE in India with local entertainment content. This online gaming provides a heightened gaming experience along with popular Bollywood content. The company has gone in a tie-up with UTV, which provides the users with access of Bollywood content of UTV films. Microsoft has also tied up with Seventymm for rent-a-game service for an initiative that will enable gamers to rent `on demand` latest Xbox 360 games for fixed number of days.